The Facebook Effect: The Inside Story of the Company That Is Connecting the World

David Kirkpatrick

Simon & Schuster Australia, 2010 - Business & Economics - 372 pages

The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders. In august, 2008, facebook signed up its 100 millionth user. eight months later its 200 millionth user signed up. Today it is closing in on 250 million users. This phenomenal growth rate is unprecedented and shows the allure and power of Facebook. It has become an essential part of the social life of a generation, all around the world. David Kirkpatrick traces the story from its origins in mark Zuckerberg's dorm room at Harvard, where a handful of 19-year-olds devised a way for Harvard students to connect with one another, then with other ivy league students, then college students more generally, and so on until it became the #1 social networking site on the internet that it is today. This is the inside story of one of the greatest business and social tales of our time.

About the author

David Kirkpatrick was for many years the senior editor for Internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune's Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

Bibliographic information

• Title: The Facebook Effect: The Inside Story of the Company That Is Connecting the World
• Author: David Kirkpatrick
• Publisher: Simon & Schuster Australia, 2010
• ISBN: 192147033X, 9781921470332
• Length: 372 pages
• Subjects: Business & Economics / General; Computers / Internet / General; Computers / Internet / Social Media