Essentials of Strategic ManagementWritten by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the essentials-of the most important concepts and techniques in strategic management. Rigorous yet manageable, the books ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management. This new edition will show you: *The cncept of the learning organization as a way to involve everyone in strategic management. *The impact of hyper-competition on industry analysis and competitive strategy. *How value chain analysis can be used to assess a companys strengths and weaknesses. *The importance of core and distinctive competencies. For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness |
Contents
1 | 18 |
Discussion Questions | 29 |
Organizational Analysis | 54 |
Copyright | |
11 other sections not shown
Common terms and phrases
achieve activities appliances areas assets board of directors budgets business strategy business unit chapter column company or business company's competitive advantage competitive strategy competitors corporate culture corporate strategy corporation's cost customers differentiation distinctive competency EFAS employees environmental scanning evaluation and control example external factors Factor Analysis firm firm's functional strategy global groups growth growth-share matrix horizontal integration Hypercompetition IFAS improve increase industry internal investment long-term manufacturing market share mass customization matrix Maytag Maytag Corporation measures ment mission multinational corporations needed objectives operating organization organizational percent personal computer policies position Procter & Gamble product lines product or service profit programs ratios result scenarios Stage strategic decision strategic factors strategic management strategic planning strategy formulation strategy implementation structure success suppliers SWOT analysis Table task environment threats tion top management trends value chain vertical integration weighted score