books.google.com - This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to...http://books.google.com/books/about/Cable_TV_advertising.html?id=f3JX5u7QCdQC&utm_source=gb-gplus-shareCable TV advertising
