Football Fortunes: The Business, Organization and Strategy of the NFL (Google eBook)

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McFarland, Mar 8, 2010 - Sports & Recreation - 252 pages
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Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
  

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awesome book

Contents

Foreword
1
Preface
3
Introduction
5
1 League Expansions and Mergers
13
2 Team Territories and Relocations
48
3 Franchise Organizations and Operations
83
4 Football Stadiums and Markets
120
5 NFL Domestic and Foreign Affairs
152
Appendices
187
Chapter Notes
213
Bibliography
223
Index
239
Copyright

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About the author (2010)

Frank P. Jozsa, Jr., is professor emeritus of economics and business administration at Pfeiffer University in Charlotte, North Carolina. The author of numerous books about sports, he lives in Fort Mill, South Carolina.

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