Media Research Techniques

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SAGE, May 5, 1998 - Language Arts & Disciplines - 175 pages
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
  

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Contents

Guided Research Projects
3
Research Logs
15
Newspaper Comics Pages
23
Media Utilization
35
Television Soap Opera Characters
45
Favorite Singers and Recordings
55
Magazine Advertisements
65
Audiences of Radio Talk Shows
79
Humor
97
Video Game Players
105
Images of Shopping Malls in the Popular Press
111
Images of Disneyland and Disney World in the American Popular and Scholarly Press
117
Writing With Style
123
Avoiding Common Writing Errors
137
Writing a Research Report
159
About the Author
175

Reasons for Attending Films
89

Common terms and phrases

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About the author (1998)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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