The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us (Google eBook)

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Random House LLC, May 18, 2010 - Psychology - 288 pages
41 Reviews
Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
 
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
 
• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common with chess masters
• Why measles and other childhood diseases are making a comeback
• Why money managers could learn a lot from weather forecasters
 
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
 
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
 


From the Hardcover edition.
  

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Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

User Review  - Jamie - Goodreads

Christopher Chabris and Daniel Simons spin out their widely known "invisible gorilla" experiment on inattentional blindness into an entire book, with each chapter exploring the psychology behind one ... Read full review

Review: The Invisible Gorilla: How Our Intuitions Deceive Us

User Review  - Warren Benton - Goodreads

In this book the authors recite studies and do some of their own to test how observant we really are. often times we act like we know more than we actually do. This faults others into trusting us even though we may not have a clue of what we are talking about as long as we are confident! Read full review

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Contents

Have in Common
80
Should You Be More Like a Weather Forecaster
116
lumpingto Conclusions
150
The Myth of Intuition
224
Acknowledgments
243
Index 291
255
Copyright

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About the author (2010)

CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitive psychologists who have each received accolades for their research on a wide range of topics. Their “Gorillas in Our Midst” study reveals the dark side of our ability to pay attention and has quickly become one of the best-known experiments in all of psychology; it inspired a stage play and was even discussed by characters on C.S.I. Chabris, who received his Ph.D. from Harvard, is a psychology professor at Union College in New York. Simons, who received his Ph.D. from Cornell, is a psychology professor at the University of Illinois.


From the Hardcover edition.

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