Astroturfing

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Frederic P. Miller, Agnes F. Vandome, John McBrewster
VDM Publishing, 2009 - 130 pages
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Astroturfing is an English-language euphemism referring to political, advertising, or public relations campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular grassroots behavior. The term refers to AstroTurf, a brand of synthetic carpeting designed to look like natural grass. A basic explanation is if a grassroots movement grows upward from collective efforts, on a local level, of dedicated people donating their time and efforts to further a political or social cause they deem to be good for the many, then Astroturfing is an artificial grassroots movement, one that is made to appear as though it is a real grassroots movement, but it is usually done to advance a cause for the benefit of specific individuals or groups, and most often not at a local level. The goal of such a campaign is to disguise the efforts of a political or commercial entity as an independent public reaction to some political entity a politician, political group, product, service or event

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