Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Google eBook)

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John Wiley & Sons, Jun 3, 2010 - Psychology - 368 pages
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Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!
  

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Contents

Series Prefaec
1
Target Your Market or Waste Your Time
50
Financing
105
Financial Plan
129
Building a Successful Business Requires
151
Seven Tools
179
Networking
215
I5 Key Strategies for Finding Your First
235
The Top
257
Constructing
279
I2 Harnessing the Power of Internet Marketing
295
I3 The Seven Secrets of Highly Successful Coaches
325
Index
347
Copyright

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About the author (2010)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

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