The Art of the Long View: Paths to Strategic Insight for Yourself and Your Company

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Random House LLC, 1996 - Business & Economics - 272 pages
25 Reviews

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

InThe Art of the Long View,now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

  

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Review: The Art of the Long View: Planning for the Future in an Uncertain World

User Review  - Nicolas - Goodreads

Shows its age, but well worth reading, sold on scenario-building. I'm reviewing the 1996 edition. What the book does well. It's a great sales pitch for the concept of scenario-building. I'm sold on ... Read full review

Review: The Art of the Long View

User Review  - Mark Lacy - Goodreads

Read this because of Stewart Brand's "The Clock of the Long Now", and because I thought it might be helpful if I changed my career at my company to something more related to scenario planning and ... Read full review

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Contents

The ScenarioBuilding Animal
29
Uncovering the Decision
44
InformationHunting and Gathering
60
Creating Scenario Building Blocks
100
Composing a Plot
135
Three Scenarios
163
Rehearsing the Future
191
To My Newborn Son
211
The Value of a Strategic
218
How to Hold
227
Steps to Developing Scenarios
241
Endnotes
249
Select Bibliography
256
Copyright

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About the author (1996)

Peter Schwartz is president of Global Business Network, an international think tank and consulting firm in Emeryville, California.

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