The What Americans Really Want...Really: Revised Edition: The Truth About Our Hopes, Dreams, and Fears

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Hachette Books, Sep 14, 2010 - Business & Economics - 336 pages
17 Reviews

This is America. From restaurant booths to voting booths, pollster Frank Luntz has studied our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do we really want from our government? For our families? From companies? For our future? And how does understanding what Americans really want allow businesses to thrive?

In this fascinating book, based on a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly. What Americans Really Want Really is a real, if sometimes scary, discussion of Americans’ secret hopes, fears, wants, and needs.

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Review: What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

User Review  - Kay Mcgriff - Goodreads

My father-in-law was reading this book on vacation. When he finished, he lent it to me. It's different from what I usually read, but I enjoyed it. There is much to think about here. Read full review

Review: What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

User Review  - Cris - Goodreads

Having nothing better to do, I got a hold of this marketing book. Pretty good. I highly recommend it for people interested in branding. Interesting marketing studies and good instincts on why they say ... Read full review

About the author (2010)

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

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