Visual FoxPro使用与开发技术(第二版)(高等院校计算机应用技术规划教材)

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清华大学出版社有限公司, 2005 - Database management - 325 pages
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全书分为基础和提高两部分,基础部分主要介绍Visual FoxPro操作基本概念和基本技能,提高部分主要介绍Visual FoxPro程序设计,从过程式程序设计和面向对象程序设计两个方面,深入地介绍了应用系统开发的方法和步骤.
  

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Contents

An Introduction to Consumer Behavior
1
Consumer Behavior and the Marketing Manager
19
Involvement and Perception
37
Managerial Implications
51
Memory and Cognitive Learning
58
Consumer Knowledge
62
Affect and Memory
71
Consumer Motivation
77
The Managerial Implications of Persuasive Communications
164
Consumer Decision Processes
171
Alternative Evaluation
180
The Managerial Implications of Consumer Decision Making
189
Satisfaction and Loyalty
195
Situational influences
219
Group Dyadic and Diffusion Processes
241
Culture and Popular Culture
263

The Managerial Implications of Motivation
95
Personality and Psychographics
99
Belief Attitude and Behavior Formation and Change
123
The Managerial Implications of Attitude Formation and Change
141
Persuasive Communications
147
Message Characteristics
154
Subcultures and Demographics
285
The International Consumer
311
The Dark Side of Consumer Behavior
331
Drinking and Driving
336
INDEX
349
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