Mass Communication: A Sociological Perspective |
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Page 6
... Paul F. Lazarsfeld , and Robert K. Merton . None of these generous people , of course , is in any way responsible for whatever defects the Study may have . CHARLES R. WRIGHT CONTENTS Preface 1. The Nature and Functions of Mass ...
... Paul F. Lazarsfeld , and Robert K. Merton . None of these generous people , of course , is in any way responsible for whatever defects the Study may have . CHARLES R. WRIGHT CONTENTS Preface 1. The Nature and Functions of Mass ...
Page 52
... Paul Lazarsfeld and his colleagues during the presidential campaign of 1940. Some of the background of this study helps to understand subsequent research on opinion leaders . These researchers were primarily interested in dis- covering ...
... Paul Lazarsfeld and his colleagues during the presidential campaign of 1940. Some of the background of this study helps to understand subsequent research on opinion leaders . These researchers were primarily interested in dis- covering ...
Page 59
... Paul Lazarsfeld , entitled Personal Influence.11 Four problems occupied the researchers throughout this study . First , they were interested in determining the impact of personal influences as compared with the impact of the mass media ...
... Paul Lazarsfeld , entitled Personal Influence.11 Four problems occupied the researchers throughout this study . First , they were interested in determining the impact of personal influences as compared with the impact of the mass media ...
Contents
The Nature | 11 |
British and Canadian Broadcasting | 34 |
Communications in NonIndustrial | 45 |
Copyright | |
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activities adults advertising advice All-Union American audience member biographies campaign cent Chapter character characteristics comic books communica communications behavior content analysis cosmopolitan critical cultural delinquency direct discussion effects of mass entertainment especially evaluate evidence example experience exposure functions and dysfunctions Glavlit Herbert Blumer heroes hypodermic needle model Ibid identified impact important index of effectiveness individual influentials Inkeles interpretation interviews Kate Smith Lazarsfeld leaflets listeners magazines major mass audience mass communication mass media Mass Persuasion ment Merton MICHIGAN munications newspapers operate opinion leaders opinion leadership organizations Otto Larsen pattern Paul Lazarsfeld personal influence political propaganda public issues Public Opinion Quarterly Radio Committee responsible role sample selective social diffusion society sociological Soviet Soviet Union stations television programs themes tions topics two-step flow types UNIVE villains violence war bonds York