Mass Communication: A Sociological Perspective |
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Page 27
... broadcasting there corresponds a system of radio committees , responsible to a central All- Union Radio Committee . Generally this committee is or , at least , was , responsible for " the organization , planning , and operational ...
... broadcasting there corresponds a system of radio committees , responsible to a central All- Union Radio Committee . Generally this committee is or , at least , was , responsible for " the organization , planning , and operational ...
Page 28
... radio committees responsible for rebroad- casting the central programs and planning and broadcasting their own programs . These local radio committees are de- fined as the " local organs " of the All - Union Committee , and their ...
... radio committees responsible for rebroad- casting the central programs and planning and broadcasting their own programs . These local radio committees are de- fined as the " local organs " of the All - Union Committee , and their ...
Contents
The Nature | 11 |
British and Canadian Broadcasting | 34 |
Communications in NonIndustrial | 45 |
Copyright | |
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activities adults advertising advice All-Union American audience member biographies campaign cent Chapter character characteristics comic books communica communications behavior content analysis cosmopolitan critical cultural delinquency direct discussion effects of mass entertainment especially evaluate evidence example experience exposure functions and dysfunctions Glavlit Herbert Blumer heroes hypodermic needle model Ibid identified impact important index of effectiveness individual influentials Inkeles interpretation interviews Kate Smith Lazarsfeld leaflets listeners magazines major mass audience mass communication mass media Mass Persuasion ment Merton MICHIGAN munications newspapers operate opinion leaders opinion leadership organizations Otto Larsen pattern Paul Lazarsfeld personal influence political propaganda public issues Public Opinion Quarterly Radio Committee responsible role sample selective social diffusion society sociological Soviet Soviet Union stations television programs themes tions topics two-step flow types UNIVE villains violence war bonds York