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activities adults advertising advice All-Union American audience member biographies campaign Canadian cent Chapter character characteristics comic books communica communications behavior content analysis cosmopolitan critical cultural delinquency direct discussion effects of mass entertainment especially evaluate evidence example experience exposure Glavlit Herbert Blumer heroes hypodermic needle model Ibid identified impact important index of effectiveness individual influentials Inkeles interpretation interviews Kate Smith Lazarsfeld leaflets listening magazines major mass audience mass communication mass media Mass Persuasion ment Merton munications newspapers operate opinion leaders opinion leadership organizations Otto Larsen pattern Paul Lazarsfeld personal influence political propaganda public issues Public Opinion Quarterly radio and television Radio Committee responsible role sample selective social diffusion society sociological Soviet Soviet Union stations television programs themes tions topics two-step flow types villains violence York