The New Social Learning: A Guide to Transforming Organizations Through Social Media (Google eBook)

Front Cover
Berrett-Koehler Publishers, Sep 13, 2010 - Business & Economics - 240 pages
11 Reviews
The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their businesses through social media Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals. Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
  

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Review: The New Social Learning: A Guide to Transforming Organizations Through Social Media

User Review  - Gerry DeOcampo - Goodreads

If you're looking for a good read on social learning that will generate excitement and serve as a thinking launching pad for your next adventure in implementing social media learning tools, then this ... Read full review

Review: The New Social Learning: A Guide to Transforming Organizations Through Social Media

User Review  - Jessica - Goodreads

I think the book was informative on two points: 1. Why social learning is important and 2. How to convince companies to adopt the use of it. However, I could've used more practical application. What ... Read full review

Contents

The New Social Learning Playground Rules
1
1 The 36000Foot View
3
2 Paving Online Community Roads
33
3 Share Stories Around Up and Out
57
4 Microsharing for a Healthy Culture
77
5 Growing Collective Intelligence
103
6 Immersive Environments Refine Learning
125
7 Connecting the Dots at InPerson Events
147
Afterword
165
Governance
169
Notes and Resources
173
About the Authors
183
About ASTD
185
About BerrettKoehler
186
Index
187
Copyright

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About the author (2010)

Tony Bingham, President and CEO of the American Society for Training & Development (ASTD), is committed to ensuring that the training and development community has the necessary tools to build a capable, successful workforce. From years spent working in the technology sector, Bingham understands the power of collaborative technologies to create big change for organizations.

Marcia Conner, Partner with Altimeter Group, helps companies and industries leverage disruption to their advantage. She applies experience form across disciplines to accelerate collaborative culture, workplace learning, and social business. With a focus on Enterprise 2.0, she founded the Twitter chat #Irnchat, writes the Fast Company column "Learn at All Levels," and is a fellow at the Darden School of Business.

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