Consumer attitudes toward consumer information programs: a qualitative report
U.S. Department of Transportation, National Highway Traffic Safety Administration, 1985 - Reference - 123 pages
8 pages matching group depth interviews in this book
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$25K HH income actually attri auto automobile aware bar chart brand bumper information bumper standards buying a car car buyers car purchasing behavior car's choice collision concern consider consumer information programs Consumer Reports consumers believe Consumers wish crash protection crash test crashworthiness currently damage dealers discussed dollars ence exercise feel format frequency of repair going group depth interviews indicate interest in information issue large number Light truck limited mation mean Midsize car mileage NCAP ness NHTSA offer opinion overall perceive performance point of sale prefer program areas purchase likelihood rankings relative rely repair costs repairability information respondents safety belts scattergram shopping process sion statistics stopping distance information stopping power Subcompact Cars suggestions sumers tance thing tion tire purchase tire treadwear topic Toyota treadwear information treadwear ratings UTQGS various makes/models vary warranty YES YES YES