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Books Books 1 - 2 of 2 on image' you want for your brand. Image means personality. Products, like people, have....  Take our survey New!
" image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. The personality of a product is an amalgam of many things its name, its packaging, its price,... "
Personality Not Included: Why Companies Lose Their Authenticity And How ... - Page xiv
by Rohit Bhargava - 2008 - 256 pages
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Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes

Jay Conrad Levinson - Business & Economics - 2001 - 205 pages
...communicate not only your benefit but also your company personality. The ad great David Ogilvy says: Products, like people, have personalities, and they can make or break them in the marketplace. The personality of a product is an amalgam of many things its name, its packaging, its price, the...
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Arts Management

Derrick Chong - Business & Economics - 2002 - 156 pages
...product does, and who it is for' is the essence behind positioning. Third, image is associated with personality: 'Products, like people, have personalities,...and they can make or break them in the marketplace'. Fourth, use the above steps to create the 'big idea' (or 'unique selling proposition'). In many respects,...
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