TurboCoach: A Powerful System for Achieving Breakthrough Career Success (Google eBook)

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AMACOM Div American Mgmt Assn, Jan 26, 2005 - Business & Economics - 224 pages
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As one of the world's most sought-after personal coaches, Brian Tracy has helped transform the lives and careers of countless individuals, unlocking the secrets to greater wealth, professional success, and immeasurable happiness. Now, you can experience firsthand the incredible power of Brian's coaching in your own career and life. TurboCoach gives you an array of tools and exercises to help you develop and implement your own personal strategic plan that will quickly take you as far as you want to go. Each chapter begins with questions to ask yourself, and ends with an application exercise that helps you put your answers to work. You'll learn more than you thought possible about: Yourself. Pinpoint your values, vision, mission, purpose, and goals, and identify the knowledge, skills, habits, and activities you must undertake to excel. Your field. Study your competition, know your customers, use your strengths, and remove critical constraints to success. Your productivity. Leverage the power of delegation, and learn the Eleven Keys to Increasing Your Productivity. Your business. Do more than just meet or exceed expectations -- delight and amaze your customers. Create a powerful marketing plan and a personal brand, increase revenues seven different ways, and maximize your profits. TurboCoach shows you how to put all of these approaches to work for you, no matter what sort of business you're in. Best of all, Brian reveals how to maximize the return on your new-found productivity by freeing up more time to spend on what really matters -- the people and activities you love. TurboCoach is filled with examples of Brian's techniques in action, such as the woman who, simply by concentrating on her highest-value activities, was able to: (1) save herself $55 dollars per day in expenses; (2) create two more productive hours per day; and (3) double her income in 10 months! Powerful, proven, and universal, the personal strategic plan in TurboCoach will help you excel in your work, reap incredible financial rewards, and find satisfaction and joy in your career and your life!
  

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Contents

Create Your Personal Strategic Plan
3
What Business Are You In?
13
Study Your Competition
21
Know Your Customers
27
Identify Your Areas of Excellence
33
Remove Your Critical Constraints
39
Where Are You on the Sigmoid Curve?
45
INCREASE YOUR PRODUCTIVITY
53
The Parthenon Principle
109
GROW YOUR BUSINESS
117
Seven Ways to Increase Revenues
119
Four Levels of Customer Satisfaction
129
Build Your Business Through Referrals
139
Create a Powerful Marketing Plan
153
Complete Your Powerful Marketing Plan
165
Create Your Personal Brand
175

Eleven Keys to Increasing Your Productivity
55
Paretos Law
65
ZeroBased Thinking
73
Effective Delegation
81
The Power of Leverage
91
Ricardos Law of Comparative Advantage
99
Maximize Profits
185
List of Values
197
Advanced Coaching and Mentoring Program
201
Index
203
About the Authors
213
Copyright

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About the author (2005)

Brian TRACY is one of the world's most successful speakers and consultants on personal and professional development. He is also the best-selling author of Time Power, Victory!, TurboStrategy, and The 100 Absolutely Unbreakable Laws of Business Success. His firm, Brian Tracy International (www.briantracy.com), is based in San Diego, California, with affiliates across the U.S. and in 31 countries. Campbell Fraser is one of the world's foremost authorities on personal and entrepreneurial coaching, and the coauthor of several of Brian Tracy's coaching and mentoring programs. He addresses audiences throughout the U.S. and worldwide on how executives can more effectively meet the challenges posed by the rapidly changing business environment.

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