Serial Innovators: Firms That Change the World

Front Cover
Wiley, Oct 13, 2011 - Business & Economics - 208 pages
2 Reviews
"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.

Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change.

It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".

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Review: Serial Innovators: Firms That Change the World

User Review  - Jennifer - Goodreads

A lovely book with an innovative format--fictional narrative and well-researched ideas. Inspirational ending. Read full review

Review: Serial Innovators: Firms That Change the World

User Review  - Raj Shankar - Goodreads

Brilliant combination of fictional narrative (a single case through the book) interspersed with interesting references to academic research. Read full review

About the author (2011)

Claudio Feser is a Director of McKinsey & Company, where he leads the McKinsey CEO Network, a practice of the company that focuses on CEO training and coaching. Feser previously managed McKinsey offices in Switzerland and Greece. During his career, he has advised the CEOs of some of the world's largest and most renowned companies.

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