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Business to Business Market Research: Understanding and Measuring Business ...
No preview available - 2005
of Market Research rs?
Learn to love procurement
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academic advertising alternatives analysis attitudinal equity attributes authors behaviour brand equity brand loyalty Business charity choice tasks cluster communication concept testing conspicuous consumption consumers consumption context data mining decision demographic dimensions discrete choice donation effect election engagement estimated ethnicity evaluation example experience factor Figure focus Guangzhou identified impact important inﬂuence interaction International journal interviews issues journal of Marketing lamp Liberal Democrat Management market barriers Market Research Society market share measure methodology motivations multinomial logit Nestlé organisations paper participation political polls PPCE predicted preference principal component product category product-harm purchase qualitative research questionnaire questions regression relationship relationship marketing respondents retail sample scale scores segments social spiral of silence statistical strategy structure survey Table University variables verbatims web analytics YouGov