Handbook of Political Communication Research

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Lynda Lee Kaid
Lawrence Erlbaum Associates, 2004 - Language Arts & Disciplines - 541 pages
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The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.

The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:

*The theoretical background, history, structure, and diversity of political communication;

*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;

*News media coverage of politics, political issues, and political institutions;

*Public opinion and the audiences of political communication;

*European and Asian perspectives on political communication; and

*Trends in political communication study, including the Internet, and its role in changing the face of political communication.


As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

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About the author (2004)

Lynda Lee Kaid is Professor of Telecommunication and Senior Associate Dean in the College of Journalism and Communications at the University of Florida. Previously she was a George Lynn Cross Research Professor at the University of Oklahoma where she also served as the Director of the Political Communication Center and supervised the Political Commercial Archive. She received her Ph.D. degree in 1974 from Southern Illinois University. Her research specialties include political advertising and news coverage of political events.
A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including The Millennium Election, Political Television in Evolving European Democracies, Civic Dialogue in the 1996 Presidential Campaign, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies, and Political Campaign Communication: A Bibliography and Guide to the Literature. She also has written over 100 journal articles and book chapters and over 100 convention papers on various aspects of political communication. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation.
Dr. Kaid is a former president of the Political Communication Divisions of the International Communication Association and the National Communication Association and has served in leadership roles in the American Political Science Association.


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