Introduction to e-commerce
Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy
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Other EC Models and Applications
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activities advertising agents Alibaba.com Amazon.com bank banner benefits business models business partners buyers and sellers catalogs cell phones Chapter click-and-mortar collaboration commerce communication conducted consumers corporate portal costs credit card customer service database delivery Describe Discuss disintermediation DoubleClick e-checks e-commerce e-government e-learning e-loyalty e-mail e-markets e-payment e-procurement EC Application electronic employees encryption example exchanges extranet fees global implementation industry infrastructure integration interactive intermediaries Internet intrabusiness intranet inventory issues logistics major manufacturers marketplace micropayments million mobile devices Napster offer operations order fulfillment organizations payment percent Priceline.com purchase retailers reverse auction search engines sell sell-side server shown in Exhibit smart cards software agents Source stored-value card strategy suppliers supply chain tion tomers trading transactions types users vendors virtual wireless