Introduction to E-commerceFor undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book. |
Contents
Chapter | 1 |
Classification of EC by the Nature of the Transaction | 7 |
Typical Business Models in | 13 |
Copyright | |
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advertising Amazon.com banking banner benefits business models business partners buyers and sellers Chapter click-and-mortar collaborative communities competition conducted consumers corporate costs credit card customer service data mining database delivery Describe Discuss Disintermediation e-auctions e-checks e-commerce e-loyalty e-marketplaces e-markets e-tailers EC Application economic electronic catalogs Electronic Commerce employees example exchange extranets FedEx global implementation increase individuals industry infrastructure interactive intermediaries Internet intranet inventory issues logistics major manufacturers market research mass customization million mobile Napster offer order fulfillment organizations pause break payment percent portals Priceline.com product or service products and services purchase retailers revenue reverse auction search engines sell shown in Exhibit smart cards software agents strategy suppliers supply chain tion tomers trading traditional transactions types users vendors viral marketing virtual wireless