Madvertising: A Mad Look at 50 Years of Madison Avenue

Front Cover
David Shayne
Watson-Guptill Publications, 2005 - Design - 224 pages
1 Review
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

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it"s funny, advertisments shoul be like this

LibraryThing Review

User Review  - bookwormteri - LibraryThing

A fun look at who and how MAD magazine has mocked advertising in the past 50 years. Read full review

Contents

CONTENTS
190
THE BOOZE ADS
204
REAL ADS DY MUffilEN
218
Copyright

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About the author (2005)

David Shayne, one of the usual gang of idiots, is the author of "MADvertising." A former member of the Mad editorial staff, he currently writes for television. He lives in Los Angeles. Peter Kuper, the primary artist for Spy vs. Spy since 1998, also creates art for "Time, Newsweek, Esquire, the New York Times," and the "New Yorker." He wrote and illustrated "Sticks and Stones," an award-winning wordless graphic novel about the rise and fall of empires. He lives in Manhattan. J.J. Abrams, the acclaimed TV and movie producer, director, and writer behind such huge hits as "Lost, Alias," and "Mission Impossible III," lives in Los Angeles.

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