Wannabe U: Inside the Corporate University (Google eBook)

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University of Chicago Press, Oct 15, 2009 - Social Science - 272 pages
11 Reviews

Based on years of observation at a large state university, Wannabe U tracks the dispiriting consequences of trading in traditional educational values for loyalty to the market. Aping their boardroom idols, the new corporate administrators at such universities wander from job to job and reductively view the students there as future workers in need of training. Obsessed with measurable successes, they stress auditing and accountability, which leads to policies of surveillance and control dubiously cloaked in the guise of scientific administration. In this eye-opening exposé of the modern university, Tuchman paints a candid portrait of the corporatization of higher education and its impact on students and faculty. 

Like the best campus novelists, Tuchman entertains with her acidly witty observations of backstage power dynamics and faculty politics, but ultimately Wannabe U is a hard-hitting account of how higher education’s misguided pursuit of success fails us all.

  

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Review: Wannabe U: Inside the Corporate University

User Review  - Bill - Goodreads

Wannabe U covers an extremely important subject – the commodification underway at our institutes of higher learning, where more emphasis is being placed on generating revenue while dismissing the ... Read full review

Review: Wannabe U: Inside the Corporate University

User Review  - Charlie Huenemann - Goodreads

Gave up halfway. I do indeed loathe the advent of the corporate mindset among university administrators, with their suits and PowerPoints and "management by objectives" crap. But this is just a smug ... Read full review

Contents

Wannabe University Is Transformed
1
Situating Wannabe U
25
Conforming Branding and Research
48
Outsiders and the New Managerialism
69
The Politics of Centralization
88
Teaching Learning and Rating
112
Carrots Sticks and Accountability
131
Plans and Priorities
152
Making Professors Accountable
173
The Logic of Compliance
192
Acknowledgments
211
Notes
213
References
235
Index
247
Copyright

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About the author (2009)

Gaye Tuchman is professor of sociology at the University of Connecticut. She is the author of Making News: A Study in the Construction of Reality and Edging Women Out: Victorian Novelists, Publishers, and Social Change, editor of The TV Establishment: Programming for Power and Profit, and coeditor of Hearth and Home: Images of Women in the Mass Media.

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