Sur/petition: creating value monopolies when everyone else is merely competing

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HarperBusiness, Mar 15, 1993 - Business & Economics - 234 pages
2 Reviews
One of the world's foremost experts on creativity and the author of the international bestsellers Six Thinking Hats and Lateral Thinking shows companies how to utilize imagination and ingenuity to go beyond competition to become market leaders. 37 line drawings.

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Review: Sur-Petition

User Review  - Bibhu Ashish - Goodreads

Business is all about creating value for all stakeholders.A simple read book about the emphasis of value creation in the business Read full review

Review: Sur-Petition

User Review  - Abe Hanara - Goodreads

Another interesting read. Another tool to develop. Very insightful and understandable. The negative effects of simple things that we naturally think and communicate are bought to light in this book . Read full review

Contents

What Is Wrong with the Fundamentals?
1
Recent Fashions in Business Thinking
19
Complacency
33
Copyright

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About the author (1993)

Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term "lateral thinking," and his books have been translated into thirty-seven languages.

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