Fundraising for Social Change

Front Cover
John Wiley & Sons, Jan 7, 2011 - Business & Economics - 560 pages
2 Reviews
Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.
  

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Review: Fundraising for Social Change

User Review  - Nai - Goodreads

I'll be working on this one for a while. Don't expect a review anytime soon. Read full review

Review: Fundraising for Social Change

User Review  - Mira maruto - Goodreads

I like the writing style of Kim Klein in this. One of the most enjoyful fundraising book. Read full review

Contents

Introduction
1
Fundraising Framework
3
Philanthropy in America
5
Principles of Fundraising
19
Matching Fundraising Strategies with Financial Needs
25
Creating a Case Statement
35
The Board of Directors
43
Strategies for Acquiring and Keeping Donors
63
The Fundraising Office
335
Managing Your Information
337
Managing Your Time
343
Keeping Records
351
Managing Volunteers
359
You the Fundraiser
363
Hiring a Development Director
365
Hiring a Consultant Coach Mentor or Trainer
375

Getting Comfortable with Asking for Money
65
The Logistics of Personal Solicitation
73
Understanding Special Events
91
Making the Most of Special Events
107
Using Direct Mail
135
The Logistics of Direct Mail
149
Fundraising by Telephone
179
Using the Internet
199
Establishing Voluntary Fees for Service
209
DoortoDoor Canvassing
217
Opportunistic Fundraising
225
Writing Thank You Notes
231
Strategies for Upgrading Donors
239
Building Major Gifts Programs
241
Setting Up and Maintaining Pledge Programs
253
Segmenting Donor Lists to Build Loyalty
263
Considering Legacy Giving
269
Setting Up an Endowment
283
Fundraising Campaigns
293
Launching Major Gifts Campaigns
295
Understanding Capital Campaigns
305
Developing Endowment Campaigns
319
Conducting Feasibility Studies
327
Fundraising Management
333
Making Fundraising Your Career
383
Dealing with Anxiety
389
Working with Your Executive Director
393
The Ethics of Fundraising
399
Budgeting and Planning
405
Developing a Budget
407
Creating a Fundraising Plan
419
What to Do in Case of Financial Trouble
429
Special Circumstances
433
Raising Money in Rural Communities
437
Fundraising for a Coalition
449
When Everyone Is a Volunteer
455
Being Brand New and Starting Out Right
461
The Perennial Question of Clean and Dirty Money
465
RESOURCES
469
A Potpourri of Special Events
471
Variations on the Mail Appeal Package
485
Donor Bill of Rights
491
AFP Code of Ethical Principles and Standards of Professional Practice
493
For Further Information
497
Foundation Center Cooperating Collections Network
505
Index
515
Copyright

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About the author (2011)

Kim Klein is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journal in 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journal with her partner, Stephanie Roth. She lives in Berkeley, California.

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