Strategic Management of Technology and InnovationThis text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review. |
Contents
Intraorganizational Ecology of Strategy | 5 |
CASE II2 | 67 |
TECHNOLOGY AND STRATEGY | 83 |
Copyright | |
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acquisition adoption ADSL applications architecture assets AT&T Burgelman cable capabilities capacity chip Cisco combinatorial chemistry company's competitive competitors component technologies concepts core competencies corporate cost customers Diller disk drive DRAM drug ecosystem electronic Electronic Arts engineering EPROM equipment example Exhibit fiber firm's hardware Hewlett-Packard ILECS implementation improvement industry initial innovation integration Intel Intel Corporation interactive internal Internet investment ISDN Lead User Lycos major manufacturing ment microprocessor Microsoft million Nintendo nology offer operating organization organizational PeopleSoft percent performance personal computer potential product development RBOCs revenues RISC S-curve Schwab semiconductor Source Strategic Management success sumatriptan suppliers switching tech technical technology strategy telecommunications tion top management transistor USA Networks vendors Vermeer wafer Xerox