The Age of Responsibility: CSR 2.0 and the New DNA of Business (Google eBook)

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John Wiley & Sons, Mar 8, 2011 - Business & Economics - 408 pages
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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.
  

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Contents

Acknowledgements
The age of greed
The age of philanthropy
The age of marketing
The age of management
The age of responsibility
The principle of creativity
The principle of scalability
The principle of responsiveness
The principle of glocality
The principle of circularity
The matrix of change
Making a difference
Copyright

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About the author (2011)

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

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