Bibliography Series, Issue 2

Front Cover
American Marketing Association., 1963 - Marketing
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Contents

Definition and Functions of Marketing Research
2
Data Collection Methods
16
Questionnaire Construction and Question Design
25
Sampling
36
Coding Editing and Tabulation
52
Projective and Other Psychological Methods
66
Trends and Multivariate Analysis
77
Miscellaneous Techniques
86
Advertising Budgets and Selection of Media
130
Newspapers
131
Magazines
132
Radio and Television
133
Motion Picture Research
135
Other Media Studies
136
Industrial Marketing
137
Market Potentials and New Products
139

Consumer and Market Area Research
95
Trade and Market Studies
97
Individual Behavior
99
Consumer Product Studies
103
Brand Studies
109
Miscellaneous
113
Sales Forecasting
114
Population Forecasting
115
Forecasting National Aggregates
116
Forecasting Company or Product Sales
118
Media and Advertising Research
121
Advertising Readership and Impact
123
Copy Research
128
Content Analysis
129
Sales Territories and Planning
140
Miscellaneous Studies
141
Wholesaling
143
Sales People
144
Store Services and Organization
145
Branch Stores and Shopping Centers
146
Trading Stamps
147
Cost and Price Determination
148
Price Determination
149
Miscellaneous Areas of Research
151
Teaching of Marketing Research
160
Author Index
169
Copyright

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