Of Mottos and Morals: Simple Words for Complex VirtuesWhether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity. |
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advertising appeal applied attitudes authenticity Bernard Gert Books campaign chapter Chuck Yeager complexity conflict connection context contribute conveyed coping courage creative cultural define definition desires Dewey Dinesen discussed duties emotions emphasize ethical egoism Ethical subjectivism ethical theories example first Friedrich Nietzsche functions Golden Rule groups guidance happiness highlight human ideals identity important individuals influence Isak Dinesen John Julian Baggini justice justify leadership lives loyalty Ludwig Wittgenstein master mottos maxims meaning metaphors Mike W motivation mottos mottos express movement Nietzsche one’s organizations Oxford University Press particular perspectives Philosophy phrase positive positive psychology practical Princeton psychology pursuing reason reflect religion reminds responsibility sayings Schweitzer scripture self-help self-interest sense simplicity social sometimes specific spiritual Steve Jobs themes things Thoreau tion Todd Beamer trans treat Twelve-Step Programs values versions virtue ethics Wittgenstein words write York