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accepted achievement adequate Almroth Wright approach arbitrary arrangement artist atom nucleus bars basic unit becomes better chance interaction chance processes chapter context creative thinking definite deliberately described develop device difficult direction division dominant idea easy EDWARD DE BONO effective effort experience explanation familiar elements familiar figures girl high-probability hole deeper Houdini impossible inhibit inventions involved James Clerk Maxwell lateral thinking logical looking at things low-probability lysozyme matter ment method mind mould natural ness nomogram obvi obvious old idea once organization original figure particular path pattern pebble story person pick picture pieces play possible probability problem prove rela relationships relevant rigid scientists seems simple simpler situation solution solve someone sort St Mary's Hospital stage standard assemblies suggested tartaric acid technique theory thinkers thought tion tionships tube type of thinking unfamiliar usually vertical thinking visual whistle Woolworth's