400 Million Customers
Probably the best selling book on doing in business in China ever – and undoubtedly the best ever written – Carl Crow’s 400 Million Customers is both amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom. Enhanced with a foreword by Carl Crow expert and admirer, Paul French.
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Review: 400 Million CustomersUser Review - Shawn - Goodreads
One of the best books ever written about China. Amazing how much of Crow's insight has stood the test of time. Also amazing how many aspects of China culture have stayed constant and how many have completely changed. Read full review
Review: 400 Million CustomersUser Review - Mark Linden - Goodreads
If you want to understand Chinese business, read this book! Read full review