Advertising: New Techniques for Visual SeductionAdvertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It's a source of ideas and inspiration for anyone involved in advertising or the business of communication. |
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20 lb fd 33 fe dc 63 fc fb 93 be bb ac ac ac ac ac Advertising Agency Alan Fletcher artists ATA ATA ATA b1 db 3d bb f5 bb fd BBDO Bc Bc BLAH BLAH BLAH Bruno Ernst cb b3 Client colour colour constancy construct cube dc 67 fe dc d6 dc dc dd bf fb ec 6c ee 73 bd ee ee f1 fd fd 20 lb fd 5b b2 fd 62 lb fe 4d fe dc 67 fe dd bf fe eb fe fa 86 ff ee figure and ground film Hamburg illusion lb fd 62 Leo Burnett light look M. C. Escher McCann-Erickson NICORETTE objects painting Paulo perceive perception perspective Photo picture retina Saatchi & Saatchi São Paulo Shigeo Fukuda sight Singapore spatial Springer & Jacoby Tages-Anzeiger TBWA vision Visual Intelligence Werbeagentur Young & Rubicam Zurich