Advertising: new techniques for visual seduction

Front Cover
Thames & Hudson, May 1, 2007 - Art - 270 pages
0 Reviews
Advertisers are engaged in a constant search for new ways to grab theinterest and appetites of consumers. Often they use words to provokeinterest, but just as frequently they use eye-fooling images to pullviewers up short and force them to look again. The second look isthe key to a successful piece of communication, and images thatelicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. Heshares the knowledge here in hundreds of examples of ads he hascollected from around the world, and in his intriguing essays on perception,optical tricks, and illusion. This book will arm you with amyriad of new techniques for visual seduction and will act as a springboardfor a host of new concepts. It' s a source of ideas and inspirationfor anyone involved in advertising or the business of communication.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Chapter 1
29
Pages 1025
91
and 220225
220
Copyright

2 other sections not shown

Common terms and phrases

About the author (2007)

Uwe Stoklossa was born in Hessen, Germany, in 1975. He studiUwe Stoklossa was born in Hessen, Germany, in 1975. He studiedunder Thomas Rempen at the University of Essen, where he gedunder Thomas Rempen at the University of Essen, where he gained adegree in communications design. He now works as a frained adegree in communications design. He now works as a freelance copywriterand designer. eelance copywriterand designer.