The Expert's Edge: Become the Go-To Authority People Turn to Every Time

Front Cover
McGraw Hill Professional, Dec 26, 2007 - Business & Economics - 269 pages
2 Reviews

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with “fresh” thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

From inside the book

What people are saying - Write a review

Review: The Expert's Edge: Become the Go-To Authority People Turn to Every Time

User Review  - Jim Bouchard - Goodreads

The fact is you can't do business unless people know you. In this extremely crowded marketplace, those who are most recognizable and trusted are those who will rise to the top. The most recognizable ... Read full review

Review: The Expert's Edge: Become the Go-To Authority People Turn to Every Time

User Review  - Gaetan Giannini - Goodreads

Harness Your Inner Expert It has long been my belief that positioning a firm's executives and knowledge workers as experts in the eyes of media and the company's stakeholders is one of the most ... Read full review


Are Thoughtleaders Made or Born?
Gauging Your Thoughtleading Potential
The Five Pillars of Thoughtleading

10 other sections not shown

Common terms and phrases

About the author (2007)

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at

Bibliographic information