Bloggerati, Twitterati: How Blogs and Twitter are Transforming Popular Culture: How Blogs and Twitter are Transforming Popular Culture (Google eBook)

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ABC-CLIO, Jun 7, 2011 - Social Science - 190 pages
3 Reviews

Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture explores the ongoing digital revolution and examines the way it is changing—and will change—the way people live and communicate. Starting from the proposition that the Internet is now the center of popular culture, the book offers descriptions of blogs and Twitter and the online behavior they foster. It looks at the demographics of users and the impact of the Internet on knowledge, thinking, writing, politics, and journalism.

A primary focus is on the way blogs and tweets are opening up communication to the people, free from gatekeepers and sanctioned rhetoric. The other side of the coin is the online hijacking of the news and its potential for spreading misinformation and fomenting polarization, topics that are analyzed even as the situation continues to evolve. Finally, the book gathers predictions from cultural critics about the future of digital popular culture and makes a few predictions of its own.


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This book is good for light reading about digital culture in a broad context. It cover plenty information, maybe too many, and at some point result in lack of in depth argument. However, still a useful books which can make you want to know more about other impacts of to human lives.  

Review: Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture

User Review  - Marissa Schmidt - Goodreads

How many hours a day do you spend online? I'm sure at least part of that time is spent doing work or family related activities, but how much of it is spent perusing Facebook, sending out Tweets, and ... Read full review


Introduction Blogs Twitter and Popular Culture
Popular Culture in a Digital Age
Got Blog?
Twitter World
Are Blogs and Twitter Hijacking Journalism?
Language in a Twittering Blogging World
Issues in the Age of Oversharing
Inventing the Digital Self
Bloggerati Twitterati and the Transformation of Practically Everything
Welcome to the Revolution
Selected Bibliography

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About the author (2011)

MARY CROSS is the author of A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture (Oryx, 2002). She is also the editor of Advertising and Culture: Theoretical Perspectives (Praeger, 1996). She has taught at the University of Delaware, the City University of New York, and Fairleigh Dickinson University, where she was chair of the English Department. She is a former advertising copywriter.

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