The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations

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Butterworth-Heinemann, 2001 - Business & Economics - 223 pages
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.

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LibraryThing Review

User Review  - Parthurbook - LibraryThing

Death to PowerPoint! Program Director from the World Bank learns that giving people lots of information and showing them lots of charts communicates very little (if communcation effectiveness is ... Read full review

LibraryThing Review

User Review  - DaveShearon - LibraryThing

Great illustration of the power of small, tight stories to catalyze organizational change. Read full review

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About the author (2001)

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.

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