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fahad jee

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Broad overview with little practical application. More of a brief description of some of the things that Google does. Girard mentions in the introduction that he will touch on how other companies have adopted these practices but I found that lacking in the book. You could really get everything this book contains from news and magazines articles, or even by googling it. 

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Let me start by saying the title of The Google Way: How One Company Is Revolutionizing Management As We Know It is about all you need to know about this book. Bernard Girard walks you through the front door of Google and around the halls of the mind of Google. Along the way he explains how Google is different, and why what they are doing, even sometimes things completely opposite of the general enterprise think, are working and successfully.
Itís no surprise that Google is different. In a time of search engines and crawlers they came to the race with something new and different, ease and simplicity, and they have kept things that way, all the while expanding and changing as they went. The Google Way looks back at the last 13 years or so, and analyzes the steps Serge Brin, and Larry Page took, compares them to traditional thinking, and explains why it worked.
The Google Way, is 250 pages or pure genius speak. Explanations of quarky behavior, analytical thinking, and sometimes pure luck.
If you are interested in a Google, or have followed their success with glee, as I have, then you will love The Google Way because it give an intimate insite into the inner workings of the Google Campus.
When I say this books covers all things Google, I mean it! Bernard takes you through the hiring and employment of Google employees, adsense and advertising. The search site, and all the other applications and acquisitions. No stone is left unturn. It would be a challenge in itís own to right a more in depth book about Google and the people who ran the.
 

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Bought in Palo Alto

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All reviews - 13