The Google Way: How One Company is Revolutionizing Management as We Know it (Google eBook)

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No Starch Press, 2009 - Business & Economics - 247 pages
11 Reviews

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

  

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Review: The Google Way: How One Company Is Revolutionizing Management as We Know It

User Review  - Raj - Goodreads

So many thought provoking management concepts, plus the story behind google, should be compulsory reading for technocrats. Google's success is due to its focus on users and automation. eCommerce has ... Read full review

Review: The Google Way: How One Company Is Revolutionizing Management as We Know It

User Review  - Naomi - Goodreads

Unbearably boring. This book read like a poorly written undergraduate textbook, and I would not read it again or recommend it to a friend as an inside look into Google. Read full review

Contents

A Management Breakthrough
1
Rebels with a Cause
9
The Google Economic Model
27
A Formula 1 Engine
43
Three Iconoclasts at the Top
47
Recruiting the Best
53
The 20 Percent Rule
63
Coworkers Are the Best Judges
69
Coordination Through Technology
111
The Secret Is in the Factory
123
Automating Sales and User Relationships
135
Putting Users in Charge
143
Is Googles Growth Sustainable?
165
Can Google Evade Conformity?
193
A Look Ahead
209
A Model for All Managers?
223

An Innovation Machine
75
Like a Swiss Army Knife
89
For the Love of Math and Measurement
97
Keep the Teams Small
105
Notes
229
Index
239
Copyright

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About the author (2009)

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

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