How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul

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Macmillan, Jun 9, 2009 - Art - 381 pages
11 Reviews

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network (www.artisthelpnetwork.com), is fully revised.

  

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Review: How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

User Review  - Anastasia - Goodreads

Brilliant, inspiring, scary, overwhelming and full of great advice. Can't wait to put it into practice! I think this should be a must-read for every Arts graduate wondering how they are going to 'make ... Read full review

Review: How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

User Review  - Deborah K. - Goodreads

I am still reading this book and plan to use it as a guide for furthering my career as a visual artist. After rereading several sections, I will now get to the end of the book. However, I will most ... Read full review

Contents

Overcoming Career Blocks
1
Entering the Marketplace
21
3 Presentation Tools and Packages
44
4 Art Marketing and the Internet
69
How Much Is It Worth?
89
Keep Those Cards and Letters Coming In and Going Out
102
Using Those That Exist and Creating Your Own
129
8 Dealing with Dealers and Psyching Them Out
168
Fact and Fiction
207
Alternatives to Driving a Cab
221
11 Rationalization Paranoia Competition Rejection and the Overwhelm Factor
237
Appendix of Resources
253
Notes
359
Index
369
Copyright

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About the author (2009)

Caroll Michels is a successful sculptor whose artwork has been exhibited in museums worldwide, and she has worked as a career coach on behalf of thousands of artists since 1978. She lives in Sarasota, Florida.

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