Driving Change: How the Best Companies are Preparing for the 21st Century
With the rapid proliferation of information technologies and the stepped-up competition in the global economy, business executives must develop flexible strategies for responding to these "drivers of change". Based on six years of in-depth, worldwide research at the renowned Wharton School, Driving Change sets forth an integrated, "real world" framework of the qualities that the 21st-century enterprise must possess if it is to succeed.Jerry Wind and Jeremy Main argue that in order to anticipate change and respond intelligently, the successful company must be dynamic, integrated, effective, civil, and custom-made. Chapter by chapter, they relate the experiences of companies that put these ideas into action -- what went wrong, what went right, and the lessons they learned. With no patience for faddish quick fixes, the authors focus on how ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous in the next millennium.
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The Computers Reign
The Markets Impact
The Customers Demands
Absorbing the Customer
Stepping Up the Pace
The Global Reach
The Extended Corporation
The Learning Loop
The Civic Enterprise
An Integrated Architecture
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