Driving Change: How the Best Companies are Preparing for the 21st Century

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Simon and Schuster, Jan 1, 1998 - Business & Economics - 360 pages
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With the rapid proliferation of information technologies and the stepped-up competition in the global economy, business executives must develop flexible strategies for responding to these "drivers of change". Based on six years of in-depth, worldwide research at the renowned Wharton School, Driving Change sets forth an integrated, "real world" framework of the qualities that the 21st-century enterprise must possess if it is to succeed.Jerry Wind and Jeremy Main argue that in order to anticipate change and respond intelligently, the successful company must be dynamic, integrated, effective, civil, and custom-made. Chapter by chapter, they relate the experiences of companies that put these ideas into action -- what went wrong, what went right, and the lessons they learned. With no patience for faddish quick fixes, the authors focus on how ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous in the next millennium.
  

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Contents

Introduction
1
Why Change?
7
THE DRIVERS
13
The Computers Reign
21
The Markets Impact
32
Societys Claims
46
The Customers Demands
62
Absorbing the Customer
77
Stepping Up the Pace
193
Redefining Quality
210
The Global Reach
227
The Extended Corporation
247
The Learning Loop
267
The Civic Enterprise
285
An Integrated Architecture
301
Conclusion
319

Reinventing the Leader
94
The Dispensable Employee
111
The Indispensable Employee
129
Mastering Information
157
Spurring Innovation
175
An Achievement Gap
325
Notes
331
Index
347
About the Authors
359
Copyright

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About the author (1998)

Dr. Victor K. Fung is Group Chairman of Li & Fung. He is Vice Chairman of the International Chamber of Commerce. He holds a Ph.D. from Harvard. Dr. William K. Fung is Group Managing Director of Li & Fung. He has chaired the Hong Kong General Chamber of Commerce and the Hong Kong Exporters' Association. He holds an MBA from Harvard Business School. Yoram (Jerry) Wind, the Lauder Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, is an expert, consultant, and lecturer on business buying behavior, market segmentation, and marketing strategy. His books include "The Power of Impossible Thinking," He holds a Ph.D. from Stanford University.

Wind is a leading consultant on globalization and business strategy and a marketing professor at the Wharton School.

Jeremy Main is a former member of "Fortune" magazine's board of editors. He has reported on a wide range of quality programs throughout the 1980s and into the 1990s. The Juran Institute is one of the leading quality consulting firms in the world.

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