Mail and telephone surveys: the total design method
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
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The Total Design Method
What the User Can Expect
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advance letter American Statistical Association answer categories answer choices areas asked attitudes behavior bias chapter Circle number close-ended questions complete concern conducted considerable cost cover letter difficult Dillman effect effort envelope feel follow-up frequently household identified implementation important increase inter interviewer's Journal of Marketing less listings mail and telephone mail questionnaire mail surveys mailout naire needed nonresponse obtained open-ended questions percent person population possible precoding pretest problem procedures Public Opinion Quarterly ques question order questionnaire construction random digit dialing reason refusals reported researcher's respondent's respondents response categories response rates sample selection shown in Example social social exchange theory specific statewide substitution suggest task TDM mail technique tele telephone interviews telephone number telephone questionnaire telephone surveys tion tionnaire topic total design method U.S. Postal Service usually Washington State University words