Mail and Telephone Surveys: The Total Design MethodDevelops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures. |
Contents
The Total Design Method | 12 |
What the User Can Expect | 20 |
Conclusion | 29 |
Copyright | |
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Common terms and phrases
advance letter answer categories answer choices areas asked attitudes behavior bias chapter Circle number close-ended questions complete concern conducted considerable cost cover letter desirable difficult Dillman effect effort envelope feel follow-up frequently household identified implementation important increase inter interviewer's less listings mail and telephone mail questionnaire mail surveys mail TDM mailout naire needed nonresponse obtained open-ended questions percent person population possible postcard precoding pretest problem procedures Public Opinion Quarterly ques questionnaire construction random digit dialing reason refusals reported researcher's respondent's respondents response categories response rates Rural Sociology sample selection shown in Example social exchange theory specific substitution suggest survey research task TDM mail technique tele telephone interviews telephone number telephone questionnaire telephone surveys tion tionnaire topic total design method U.S. Postal Service usually Washington State University words