books.google.com - Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public...http://books.google.com/books/about/Marketing_Public_Health.html?id=hGDez7XFoIIC&utm_source=gb-gplus-shareMarketing Public Health