The SAGE Handbook of Public Relations

Robert L. Heath

SAGE, Jul 29, 2010 - Business & Economics - 773 pages

"The SAGE Handbook of Public Relations" offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: defining the field, seeking to explain the role public relations plays in society; examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media ; challenging academics and practitioners to identify best practices that shape their daily activities; examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners; and, a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.

Contents

• 01aHeath 2ePart I46349: 1
• 01Heath 2e46349: 5
• 02Heath 2e46349: 17
• 03Heath 2e46349: 35
• 04Heath 2e46349: 59
• 05Heath 2e46349: 71
• 06Heath 2e46349: 85
• 07Heath 2e46349: 99
• 08Heath 2e46349: 111
• 09Heath 2e46349: 127
• 10Heath 2e46349: 145
• 11Heath 2e46349: 163
• 12Heath 2e46349: 177
• 13Heath 2e46349: 191
• 14Heath 2e46349: 205
• 15Heath 2e46349: 223
• 16Heath 2e46349: 237
• 17Heath 2e46349: 247
• 18Heath 2e46349: 261
• 19Heath 2e46349: 277
• 20Heath 2e46349: 293
• 21Heath 2e46349: 307
• 22aHeath 2ePart II46349: 321
• 22Heath 2e46349: 325
• 23Heath 2e46349: 339
• 24Heath 2e46349: 353
• 25Heath 2e46349: 367
• 26Heath 2e46349: 383
• 27Heath 2e46349: 395
• 28Heath 2e46349: 409
• 29Heath 2e46349: 421
• 30Heath 2e46349: 435
• 31Heath 2e46349: 447
• 32Heath 2e46349: 461
• 33Heath 2e46349: 477
• 34Heath 2e46349: 489
• 35Heath 2e46349: 501
• 36Heath 2e46349: 509
• 37Heath 2e46349: 523
• 38Heath 2e46349: 547
• 39Heath 2e46349: 557
• 40Heath 2e46349: 569
• 41Heath 2e46349: 585
• 42Heath 2e46349: 599
• 43Heath 2e46349: 611
• 44Heath 2e46349: 623
• 45Heath 2e46349: 643
• 46aHeath 2ePart III46349: 657
• 46Heath 2e46349: 659
• 47Heath 2e46349: 671
• 48Heath 2e46349: 679
• 49Heath 2e46349: 691
• 50RCTHeath 2e46349: 709
• 51ROFHeath 2e46349: 711
• 52Author indexHeath 2e46349: 723
• 53Subjectr indexHeath 2e46349: 739
• 54ABEHeath 2e46349: 757
• 55ABCHeath 2e46349: 759

About the author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Bibliographic information

• Title: The SAGE Handbook of Public Relations
• Editor: Robert L. Heath
• Edition: illustrated
• Publisher: SAGE, 2010
• ISBN: 1412977800, 9781412977807
• Length: 773 pages
• Subjects: Business & Economics / Marketing / General; Business & Economics / Public Relations; Language Arts & Disciplines / Communication Studies