Transnational Business Cultures: Life and Work in a Multinational Corporation

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Ashgate, Jan 1, 2005 - Business & Economics - 216 pages
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This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

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Contents

Introduction
1
Theorising the Global and the Local
21
The German Businesspeople of London
40
Copyright

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About the author (2005)

Fiona Moore is from the Faculty of Business at Kingston University, UK.

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