Emotional Design: Why We Love (or Hate) Everyday Things

Front Cover
Basic Books, 2005 - Psychology - 257 pages
73 Reviews
Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is professor of computer science at Northwestern and has served as vice president of Apple Computer's Advanced Technology Group. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Northbrook, Illinois. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book. In The Design of Everyday Things, Norman showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun. By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.
  

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Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Ko Matsuo - Goodreads

Norman's book provides a framework upon which to evaluate design: visceral (how it looks), emotional (how it works), and reflective (how it makes me feel). There are many every day examples of these ... Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Syed Shah - Goodreads

amazing Read full review

Contents

Three Teapots
3
The Meaning of Things
15
Attractive Things Work Better
17
The Multiple Faces of Emotion and Design
35
Design in Practice
61
Three Levels of Design Visceral Behavioral and Reflective
63
Fun and Games
99
People Places and Things
135
Emotional Machines
161
The Future of Robots
195
We Are All Designers
213
Personal Reflections and Acknowledgments
229
Notes
235
References
243
Index
249
Copyright

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About the author (2005)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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