Emotional Design: Why We Love (or Hate) Everyday Things

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Basic Books, 2005 - Psychology - 257 pages
83 Reviews
Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is professor of computer science at Northwestern and has served as vice president of Apple Computer's Advanced Technology Group. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Northbrook, Illinois. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book. In The Design of Everyday Things, Norman showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun. By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.

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Two sentence advice should have been better. - Goodreads
So far it contains valuable branding advice. - Goodreads
Now it's my design research area. - Goodreads

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Abdulhamid AlAttar - Goodreads

one of the books that I enjoyed reading. Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Stefano Bussolon - Goodreads

This is the only book written by Norman I would not recommend. It is based on a theory of emotion and cognition that have never been confirmed and supported outside the ux community. Our mind don't works like that, we don't have 3 brains, and everything is much more complicated. Read full review

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Personal Reflections and Acknowledgments

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Emotional about design | | guardian.co.uk Arts
Go to:. Guardian Unlimited home, UK news, World news, Comment is free blog, Newsblog, Sport blog, Arts & entertainment blog, Podcasts, In pictures, Video ...
arts.guardian.co.uk/ features/ story/ 0,,1166468,00.html

Basic Books
Emotional Design. Why We Love (or Hate) Everyday Things by Donald A. Norman. May 10, 2005 Paperback US $15.95 CAN $19.50 UK £9.99 ISBN: 9780465051366 ...
www.perseusbooksgroup.com/ basic/ book_detail.jsp?isbn=0465051367

Emotional Design - Marketing & Strategy Innovation Blog
by: Roger Dooley At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for ...
blog.futurelab.net/ 2007/ 10/ emotional_design.html

Don Norman's jnd.org / Emotional Design: People and Things
The Design of Future Things · Emotional Design: Why we love (or hate) everyday things · The Invisible Computer · Things That Make us Smart: Defending Human ...
www.jnd.org/ dn.mss/ emotional_desig.html

Businesstobuttons - Strategy track
Search. Sections. Programme · › Schedule · › Design track · › Strategy track · › Workshops · Speakers · Highlights fbtb 2007 · Conference venue...
www.businesstobuttons.tv/ programe/ strategytrack/ index.1.html

Personas, Goals, and Emotional Design :: uxmatters
Norman, Donald A. Emotional Design: Why We Love (Or Hate) Everyday Things. New York: Basic Books, 2004. Dillon, Andrew. “Beyond Usability: Process, Outcome ...
www.uxmatters.com/ MT/ archives/ 000019.php

Eric Nehrlich, Unrepentant Generalist || Emotional Design, by ...
Who am I? About me: I'm an unrepentant generalist finding my way in a world of specialists. I started this blog to review books, but I now talk about topics ...
www.nehrlich.com/ blog/ 2005/ 03/ 10/ emotional-design-by-donald-norman/

Don Norman, Keynote Speaker, The Design of Everyday Things ...
Emotional Design: Why We Love (or Hate) Everyday Things By: Don Norman · Emotional Design: Why We Love (or Hate) Everyday Things ...
www.brightsightgroup.com/ speakerDetails.asp?speaker=31

Goodreads | Emotional Design: Why We Love (or Hate) Everyday Things
See your friends reviews of Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman. Goodreads has 109 reviews from fans.
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eric.jain.name » Blog Archive » Emotional Design
Emotional Design. Brief review of Emotional Design. Donald Norman uses this book to expand a bit on the well-known The Design of Everyday Things. ...
eric.jain.name/ 2006/ 01/ 23/ emotional-design/

About the author (2005)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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