Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete (Google eBook)
Harvard Business Press, Dec 30, 2013 - Business & Economics - 288 pages
Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable.
Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity.
Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games.
Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.
What people are saying - Write a review
Review: Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses CompeteUser Review - Nelson Zagalo - Goodreads
I was truly deceived. I know past work from the authors, and I was expecting more. I was expecting in depth analysis of engagement, not gamification creed!!! The author's intentions were to present ... Read full review
Review: Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses CompeteUser Review - Teresa Trowbridge - Goodreads
I bought this book, because I know the authors. It is not appropriate for a reader outside the field. I think you must be already engaged and interested in virtual words and work optimization to enjoy the read. Read full review