SATISFACTION GUARANTEED REV PB

Front Cover
Smithsonian, Oct 17, 2004 - Business & Economics - 339 pages
9 Reviews
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

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Review: Satisfaction Guaranteed: The Making of the American Mass Market

User Review  - Monte Lamb - Goodreads

This book is a history of marketing when the USA was developing after the Civil War until the 1920's. It starts real good, but about 2/3's of the way through, it starts to drag. I am not quite sure ... Read full review

Review: Satisfaction Guaranteed: The Making of the American Mass Market

User Review  - Goodreads

This book is a history of marketing when the USA was developing after the Civil War until the 1920's. It starts real good, but about 2/3's of the way through, it starts to drag. I am not quite sure ... Read full review

About the author (2004)

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

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